Strategic AI Consultant
Over 20 years of experience in digital business, strategy and organizational transformation enables the practical application of AI.
I have built my expertise in digital business, strategy and organizational transformation. Now I help companies leverage AI with practical, results-oriented approaches that connect technological possibilities with business realities. We connect technological possibilities with business realities, producing solutions that work both in theory and in practice.
Highlights
- Over 20 years of experience leading business transformation in Nordic digital agencies and technology consulting companies
- Former COO at Knowit Experience and Creuna Finland
- Founder of award-winning digital agency
- Expertise in AI strategy, implementation roadmaps, and change management
Mission
Every organization's success builds on unique strengths and operating methods. AI can strengthen these capabilities, streamline processes, and open new opportunities. Finding suitable AI applications requires understanding both strategic business and technical possibilities. My mission is to help organizations identify AI opportunities that deliver immediate results and build long-term competitive advantage, assist in AI implementation, and guide change processes that build sustainable capabilities.
Approach
Effective AI adoption is based on a systematic approach that combines:
Strategic insight into business and value creation
Practical understanding of AI technologies and their applications
Balanced implementation that generates quick wins while supporting future goals
Knowledge transfer that builds internal capabilities
I act as an interpreter between management and technical teams, ensuring AI projects remain strategically aligned and technically feasible.
Professional Journey
Over 20 years of experience leading digital transformation in Nordic companies — from COO roles at Knowit Experience and Creuna to independent consulting. Specialization in AI strategies emerged from observations of how organizations struggle to transform technological potential into business value.
Havu AI Consulting combines strategic depth with practical implementation capability. As an independent practitioner, I can focus entirely on client success with the support of an extensive expert network when needed. More information: https://www.linkedin.com/in/marko-paananen/
Let's discuss your project
Get in touch to discuss how I can help your organization leverage AI strategically.
Contact us