How to build AI solutions that withstand technological development?

AI is developing so rapidly that keeping up seems impossible. New, increasingly powerful language models are released weekly, and organizations wonder how to stay current with development. When European companies also navigate among evolving regulations, the question becomes even more complex.
Waiting is not an option since there are no signs of development slowing down. And even if progress stopped today, companies would have enormous opportunities to integrate current AI capabilities into their systems.
How to make choices and build solutions when everything is constantly changing?
OpenAI's Brad Lightcap offered a simple test related to this challenge: "If we released a model that is 10 times better tomorrow, would you be happy or scared?" The answer reveals something essential about how an organization has built its relationship with AI.
Three observations about the sustainability of AI investments:
1. The electrical grid analogy reveals a common pitfall. Imagine building a factory that only works with electricity from one power company. If another company offered a better price or service, you couldn't take advantage of it. The same risk threatens organizations that tightly bind their business processes to a specific AI model and its provider. The most successful organizations build systems where the AI model is easily replaceable - like electrical devices that work regardless of who produces the electricity.
2. Competitive advantage comes from deep understanding of your own business. When AI models become commodities, sustainable advantage doesn't come from using a specific model. What's essential is identifying where AI truly creates value: which processes benefit from decision support, which from automation, and which from creative problem-solving. When this core is clear, technical flexibility becomes a strategic advantage.
3. Organizational agility matters more than technical architecture. Modularity doesn't just mean flexible systems -- it means the entire organization's readiness to adopt new ways of working. This requires change in management culture across different industries -- whether it's manufacturing, finance, or healthcare. Instead of mastering a specific tool, the focus shifts to the ability to identify and leverage AI development regardless of where it comes from.
Is your organization ready to leverage next-generation AI models, or should the architecture be reconsidered before the next investment?
Marko Paananen
Strategic AI consultant and digital business development expert with 20+ years of experience. Helps companies turn AI potential into measurable business value.
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